BGCA created myclubmylife.com to provide an engaging digital platform that connects teens to life-changing programs, valuable resources and unique opportunities. Myclubmylife.com reaches teens where they are – online – in an effort to enhance the teen programming that takes place within the Club, as well as to broaden BGCA’s reach to teens outside Club walls.
Website content is always appropriate for teens, and is designed to help educate teens about career and education opportunities, healthy living, finances and much more in fun, interactive ways. Contests, recognition opportunities and social media integration provide other means to meaningfully engage teens.
As part of myclubmylife.com’s Teen Reporter program, content created by Club teens is regularly featured on the site, including user-generated articles, videos, photo galleries and polls. This program gives teen members hands-on experience that can boost their confidence, communication skills and become a career path.
Current events and celebrity interviews – frequently with Boys & Girls Club alumni – are often featured within the site. A comment feature allows teen readers to add their thoughts about the articles; social media applications are also integrated into the content, making it easy for teens to share articles with friends and family. And, of course, no teen-friendly site would be complete with providing access to popular music and games. Myclubmylife.com makes it possible for teens to have an enriching, positive Club experience on-the-go, at any time.