Reaching out to the Latino community requires no additional funding and combines a successful outreach approach with best practices collected from extensive field tests. It has five components. Outreach involves engaging Latino youth and families through word-of-mouth referrals, face-to-face contacts, community collaborations, special events and targeted programming. Programming gives young Latinos access to Club interest- and need-based programs to help them develop leadership abilities and strong decisionmaking skills. Leadership offers opportunities for youth, staff, board members and the community to sharpen their skills and serve their communities. Education promotes working closely with the Clubs to encourage high school graduation and higher education through partnerships and targeted programs. Sustainability focuses on managing growth and maintaining Club services for Latinos through board development and cultivation of local Latino-owned businesses as funding sources.
The Latino Outreach Initiative provides Clubs with effective strategies to reach, serve and empower Latino youth and families.